Public Relations | Marketing Communications | Strategic Planning | Internal Communications

The Company

Cree Communications offers the following services:

• Public relations
• Marketing communications consulting
• Strategic analysis and planning
• Copywriting/copyediting services

SEE SOME AWARDS WE'VE WON FOR OUR CLIENTS!

We can work on a retainer or project basis, on a monthly, hourly or per diem basis. We contract either directly with clients or indirectly as subcontractors.

Typical Clients: We have worked for or with the following types of organizations...

• institutions of higher learning and other not-for-profit organizations
• municipalities and other governmental organizations
  
• trade and professional associations
  
• large and medium-sized printing/graphic production operations
  
• information technology/software development firms
  
• professional service firms
  
• health care organizations
  
• insurance and financial services organizations
  
• Fortune 500 companies
  
• advertising and public relations agencies
  
• real estate and construction companies.

Location: Cree Communications has clients nationwide. For 20 years our office was located in the Hartford, Connecticut area. Then in 1998 we moved to Southern California, where we were engaged by a number of organizations, including Cedars-Sinai Hospital, Paradigm Health Corporation and Endocare, Inc. As of October 1, 2002, we will be domiciled in Charleston, South Carolina, and will continue to serve clients from that location throughout the United States.

The Principal, Elayne Cree

About the Principal

Over the course of her professional career, Elayne Cree has worn many hats: writer, editor, consultant, account executive and strategic thinker. Although her primary skill lies in the written word, Ms. Cree is also well-versed in sales, marketing and other business disciplines. For example, when she thought it would benefit her clients to learn more about printing, she worked for a printer. When she believed it would enhance the quality of her sales copy to learn more about selling, she enrolled in sales training courses and worked as a sales representative. And when she knew it would improve client relationships to better understand marketing and speak the language of business, she enrolled in an MBA program.

Describing her approach to marketing communications, Ms. Cree says, "You need to know what motivates people and influences behavior, if you want to win their hearts and minds," she says. "It also helps to know what kind of experience will engage them in the transaction you seek to make with them. Before I tackle any marketing endeavor I want to know what makes an audience tick and really get inside their heads." But she also keeps the big picture in mind with every project she undertakes, ensuring that marketing goals don't get overlooked in the process of crafting a message.