Public Relations Society of America, Connecticut Valley Chapter

1997 Mercury Awards
Silver Award: Direct Marketing

The Gods Are Calling

The PRSA/CVC launched its first communications award program in 1997 under the leadership of Elayne Cree. As a new program, it faced stiff competition from several other popular programs in the Greater Hartford area. The chapter needed a call for entries that would attract the attention of marketing communications professionals, and persuade them to spend the time and effort to submit their best work. Expecting around 30 entries (based on a similar chapter's experience) we were thrilled when 60 entries came pouring in. As a result, we were able to put on a spectacular event with 150 attendees - again, far more than expected. Dornenburg Design provided creative services for the entire program.