Advertising Club of Connecticut

1987 Ad Club Awards
Award for Excellence: Brochures

Spectrum

URBCO, a real estate development subsidiary of Connecticut Mutual Life, needed an image brochure to garner the attention of potential clients and investors. It wanted to be perceived as an environmentally sensitive developer with a wide range of interests and capabilities. Since URBCO had no current projects to describe or illustrate, we used artistic images of nature, and wrote copy describing the company's business philosophy. This was the first of a collection of pieces that were housed in a cloth-bound box.